Using Google Analytics to Value Soft Conversions
APRIL 25, 2016 • STEVE HAMMER
For ecommerce merchants, “soft conversions” could be newsletter signups or requests for information. Tracking the source and effectiveness of soft conversions can help merchants increase actual sales. Google’s URL builder is a handy… Continue reading
Essential SEO Data, to Manage Performance
APRIL 12, 2015 • JILL KOCHER
It’s impossible to analyze historical data you don’t collect. In search engine optimization, much of the data you need to manage performance over time is only temporarily available.
These temporary reports I download and… Continue reading
Pinterest Adds Analytics Component
MARCH 20, 2013 · BY PAUL CHANEY
Pinterest launched business pages a few months ago, which allow companies to create accounts specifically related to their websites.
Last week, Pinterest took another step toward increasing the value it provides businesses… Continue reading
Hashtag Your Products on Instagram
FEBRUARY 28, 2013 · BY JASON LAWRENCE
Instagram is a massive social network built around a beautifully designed — and addictive — mobile photography app. As of September 2012, Instagram reportedly had 11 million active users. It was famously… Continue reading
SEO: Impact of Ecommerce Catalog Structure
MARCH 01, 2013 · BY JILL KOCHER
Information architecture and search engine optimization are both critical aspects of developing an ecommerce site. During the process, early decisions made about the structure of a site and its product catalog can… Continue reading
Facebook Takes on Local Search
Consumers use the Internet to search for local businesses, events, and topics. Google is a major player in local search, but so is Bing, Yahoo!, Yelp, YellowPages.com, Foursquare, and other sites. Local search now has a new competitor: Facebook Graph… Continue reading
SEO: Impact of Ecommerce Catalog Structure
Information architecture and search engine optimization are both critical aspects of developing an ecommerce site. During the process, early decisions made about the structure of a site and its product catalog can have surprising ramifications for SEO.
Which product types… Continue reading
3 Common Email Marketing Mistakes
There were some fantastic email campaigns in 2012. And there were some ineffective ones, too. In this article, I’ll address three of the top email marketing mistakes from 2012.
Sending Emails Too Frequently
As an email marketing professional, I subscribe… Continue reading
How to Create a Google+ Community
Google+ is growing. According to a Google executive, more than 500 million people have set up profiles, 235 million actively use Google+ functionality such as Hangouts (its video chat feature) and sharing links (via the +1 button), and 135… Continue reading
55 Quick SEO Tips Even Your Mother Would Love
Everyone loves a good tip, right? Here are 55 quick tips for search engine optimization that even your mother could use to get cooking. Well, not my mother, but you get my point. Most… Continue reading
