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Using Google Analytics to Value Soft Conversions

APRIL 25, 2016 •

For ecommerce merchants, “soft conversions” could be newsletter signups or requests for information. Tracking the source and effectiveness of soft conversions can help merchants increase actual sales. Google’s URL builder is a handy… Continue reading

3 Holiday KPIs for Your Ecommerce Store

OCTOBER 22, 2015 •

Three tried-and-true key performance indicators may help online stores focus on what matters most during the busy, high-volume Christmas shopping season.

“Really there are three things a retailer has to do,” said Kevin… Continue reading

Essential SEO Data, to Manage Performance

APRIL 12, 2015 •

It’s impossible to analyze historical data you don’t collect. In search engine optimization, much of the data you need to manage performance over time is only temporarily available.

These temporary reports I download and… Continue reading

16 New Ecommerce Books for Fall 2014

Fall is here. The students are back in school, and the new ecommerce books are on the shelves. Here is a list of new ecommerce books for fall 2014. There are new titles on branding, digital advertising, crypto-currencies, social media… Continue reading

5 Tips to Improve Email Order Confirmations

The holiday season is gearing up. For ecommerce merchants, it’s important that their triggered and transactional emails are functioning correctly. The objective of these emails should be to help customers through the purchase process, and to encourage repeat orders after… Continue reading

2013 Holiday Ecommerce Preparedness Checklist

AUGUST 29, 2013 • 

Online Christmas sales should top $50 billion in the United States in 2013, according to some estimates. To get your store’s fair share, be certain that your ecommerce website is ready for… Continue reading

10 Great Ecommerce Ideas for August 2013

AUGUST 22, 2013 • 

Practical Ecommerce periodically asks industry insiders to share a great, innovative idea that could help an ecommerce company. Here’s what ten of them had to say for the August 2013 installment… Continue reading

Pinterest Adds Analytics Component


Pinterest launched business pages a few months ago, which allow companies to create accounts specifically related to their websites.

Last week, Pinterest took another step toward increasing the value it provides businesses… Continue reading

3 Tips for Starting Your First Loyalty Program

Posted by jtolman to on March 12th, 2013

According to research reported in Inc., your returning customers spend, on average, 67% more than first-time customers.  Acquiring new customers will cost 5 to 10 times more… Continue reading

Facebook Changes News Feed; Implications for Merchants


Facebook announced in a press conference last Thursday that it has drastically revamped the all-important News Feed, turning it into a “personalized newspaper” that emphasizes what friends are sharing.

In brief, the… Continue reading